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About Icon

ICON is a programme that provides information about infant crying and how to cope.
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Parents Advice

Information that you or parents you know may find useful. Please feel free to share and download.
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For Professionals

Help and resources for disseminating the ICON message to parents
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ABOUT US

About ICON

I – Infant crying is normal

C –Comforting methods can help

O – It’s OK to walk away

N – Never, ever shake a baby

Speak to someone if you need support such as your family, friends, Midwife, GP or Health Visitor.

Read More

Infant crying is normal

Comforting methods can help

It’s OK to walk away

Never, ever shake a baby

Speak to someone if you need support such as your family, friends, Midwife, GP or Health Visitor.

If your area would like to be part of the ICON project please fill in the form below

Let's make children safer, together

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Testimonials

Fantastic advice ….

Fantastic advice and support for anyone with a baby who might find it difficult at times.

Joanne

Accessed this training

Accessed this training yesterday and everyone would benefit from having at a look at this site.

Sheren

This is a simple but essential message which should be shared with everyone who is caring for a child

This is a simple but essential message which should be shared with everyone who is caring for a child. Parents should be supported to understand that it’s ok to take a break from a baby’s crying as long as your baby is safe and you return to check on your baby after a few minutes.  We are pleased to note that since our official launch to multi-agency professionals in September 2018 other areas such as Gloucestershire have followed us and we hope the initiative will be rolled out for the NHS as a whole.

Ellen McNicholas

This is an extremely important message …

This is an extremely important message and I have found it really useful to have this conversation with families, especially during the antenatal period and on the postnatal ward, where we can give the message to mothers and engage their partners.  I also feel that we are making a difference in supporting families when they go home; reassuring them that babies do cry and that this is normal.

Dawn Oliver

ICON is a fantastic project that will help keep babies safe.

ICON is a fantastic project that will help keep babies safe. The message is clear and succinct and is being delivered by health professionals, including GPs, to pregnant women and new mothers. GPs using the ICON resources have commented it is a great way to give coping with crying advice and patients have found it very helpful.

Dr Clare Harris

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ICON in partnership with DadPad

Icon Week

Independent Child Safeguarding Practice Review September 2021

ICON Shortlisted for Nursing Times Award 2021

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