This page contains information that you or parents you know may find useful. Please feel free to share, download and use the content on this page.

  • Infant crying is normal and it will stop! Babies start to cry more frequently from around 2 weeks of age. Click on this LINK to read more about infant crying.

  • Comfort methods can sometimes soothe the baby and the crying will stop. Is the baby hungry, tired or in need of a nappy change? Click on this LINK  to download some comfort techniques.

  • It’s okay to walk away if you have checked the baby is safe and the crying is getting to you. After a few minutes when you are feeling calm, go back and check on the baby.

  • Never, ever shake or hurt a baby. It can cause lasting brain damage and death.

ICON AMBASSADORS

Helen and Jacob

My whole world. You are my strength and the other half of my soul. xxx

Mae and Ellis

“Miss him every moment of every day”

Laura and Jason

Hi, I’m Laura, an ambassador for ICON & also mum of 2 boys. This is Jason who is my youngest, he is our little warrior.

“We Are Survivors”

Joanne and Charlie

“You are my sunshine”

Please note that some may find this video distressing. Viewer discretion is advised