ICON Week 2023

The third annual ICON week (25 to 29 September 2023) is here to raise awareness of infant crying and how to cope to support parents/carers and prevent serious injury, illness and even death of young babies as a result of Abusive Head Trauma that happens when someone shakes a baby.

ICON is a programme adopted by health and social care organisations in the UK to provide information about infant crying, including how to cope, support parents/carers, and reduce stress.

This year’s ICON Week is once again focussing on sharing ideas and best practices.  Many webinars are taking place throughout the week and are open to everyone.  For more information and joining instructions, please view the programme below.


10:30 – 10:35

Welcome to ICON Week 2023

Sue Anslow – ICON programme manager

10:35 – 10:50


Dr Suzanne Smith PhD – ICON founder and programme advisor

10:50 – 11:00

A few words from our chair

Jane Scattergood QN – ICON National Steering Group chair

11:00 – 11:15

Audit feedback

Sue Anslow – ICON programme manager

13:00 – 13:30

Never, Ever Shake a Baby Videos – how to use social media to keep babies safe

Dr Joanna Garstang MRCPCH PhD, Designated Doctor for Child Death and Associate Professor of Child Protection

14:30 – 15:00

Raising awareness of ICON and abusive head trauma within the multi-agency

Laura Kefford and Monica Davis

10:00 – 10:30

Delivering ICON to the teenage audience

Craig Johnson – SCPHN/Clinical Advisor for School Health for SSAFA, based in British Forces Cyprus

11:00 – 11:30

STORK programme and ICON

Tilly Pillay and Vijay Jobanputra

13:30 – 14:00

Locala’s approach to ICON and male inclusivity

Eleanor Marcham – Team Leader 0-19 service

15:00 – 15:30

An accessible website for all

Rebecca Smyth – ReachDeck

10:00 – 10:30

Get our message heard

James Footitt – Account manager at Bauer Media

11:00 – 11:30

Update from 0-19 HCP across Cambridgeshire and Peterborough

Moved to 3.30pm on Thursday

13:30 – 14:00

Why the UK Major Trauma Network is a stakeholder in parent advice at birth and supports the ICON message

Dr Giles Haythornthwaite – Consultant Paediatrician

15:00 – 15:30

ICON Developments in Lancashire

Deborah Gibbons – Safeguarding Midwife, Carla Clarke – Named Midwife Safeguarding, and Karen Turzynski – Clinical Practice Lead

10:30 – 11:00

Rethinking Dads

Krishnen Sawmynaden and Professor Anna Tarrant

12:00 – 12:30

Probation and ICON

Tim Roberts – Health & Justice Partnerships Manager

13:00 – 13:30

MECSH and ICON in Harrow Health Visiting

Karen Tyson-Lee and Monica Davis

14:30 – 15:00

ICON in general practice

Dr Rachael Jolley

15:30 – 16:00

Update from 0-19 HCP across Cambridgeshire and Peterborough

Lois Fisher Deputy Clinical Lead – ICON

10:00 – 10:30

Dad Matters and ICON

Kieran Anders

10:45 – 11:30

Parent Ambassadors

11:30 – 12:00

Final thoughts and close

Dr Suzanne Smith PhD – ICON founder and programme advisor

If you are having problems watching the webinar videos please see our YouTube playlist.