ICON Week

ICON Week is returning this September and we’re excited to share plans for this year’s campaign.

Taking place during the last week of September, ICON Week brings together healthcare professionals, charities, organisations, and families across the UK to raise awareness of infant crying, support parents and carers, and help prevent abusive head trauma in babies.

Get involved

ICON Week is a great opportunity for organisations, professionals and communities to help raise awareness of the ICON message and support families with young babies.

Raise awareness and share best practice

Help more parents and carers access consistent, evidence-based information by:

Sharing ICON Week messages on your website, social media channels and newsletters.
Displaying ICON resources in waiting rooms, staff areas and community settings.
Hosting awareness events, parent sessions or information stands.
Encouraging colleagues and partners to visit the ICON website and access resources.

Health and care professionals can also use the week to share best practice by:

Holding team discussions or lunch-and-learn sessions.
Sharing successful approaches to engaging parents, carers, fathers and male caregivers.
Highlighting examples of effective partnership working and consistent delivery of the ICON programme.
Celebrating teams and individuals who champion the ICON message.

Fundraise for the ICON charity

ICON Week is also a chance to support the charity’s work through fundraising activities. Whether you’re an organisation, team or individual, every contribution helps us reach more families with life-saving information.

Fundraising ideas include:

Bake sales and coffee mornings.
Sponsored walks, runs, cycles or swims.
Dress-down days or workplace fundraisers.
Raffles, competitions or community events.
Personal challenges with sponsorship from friends, family and colleagues.

To donate or find out more about supporting the charity, visit: www.iconcope.org/donate

Join a webinar

This ICON week we are back with a week of webinars. Every day is different. Itinerary below and webinar recordings will be published for those unable to attend.

Day and time	Topic	Link
Monday 10am	ICON Week Launch	Watch
Tuesday 10am	Ripples that don’t stop: A survivor’s uncle describes the impact of AHT on the whole family.	Watch
Wednesday 10am	ICON rollout in North Wales	Watch
Thursday 4pm	ICONIC DADS – how Dad Matters, powered by Home-Start, supports dads to access understand ICON	Watch
Friday 10am	Exploring the psychology behind finding your calm and coping with crying	Watch