ICON Week
Save the Date: 21–25 September 2026
ICON Week is returning this September and we’re excited to share plans for this year’s campaign.
Taking place during the last week of September, ICON Week brings together healthcare professionals, charities, organisations, and families across the UK to raise awareness of infant crying, support parents and carers, and help prevent abusive head trauma in babies.
We’re currently preparing this year’s resources, activities and campaign materials.
Coming Soon
In the coming weeks you’ll find:
- Campaign resources and promotional materials
- Social media assets
- Information for healthcare professionals
- Ideas for getting involved
- Stories and case studies
- Details of this year’s theme and activities
Get Involved
Whether you’re a healthcare organisation, local authority, charity, community group or individual supporter, there are lots of ways to take part in ICON Week.
Check back soon for more information and resources.
Stay Updated
Follow ICON on social media and keep an eye on this page for the latest updates as we count down to ICON Week 2026.
Together, we can help ensure that every parent and carer hears the message:
Babies cry. You can cope. Never, ever shake a baby.