ICON launches on TikTok
ICON: Babies Cry, You Can Cope is now on TikTok, expanding our digital channels to reach more parents and carers with simple, accessible support when they need it most.
TikTok allows us to share short, practical videos that reflect real-life moments. From coping techniques to calming reminders, our content is designed to help when a baby’s crying feels overwhelming.
This move follows insights from our recent social media survey, which showed a clear shift towards short-form video content. Many respondents told us they want quick, easy-to-follow advice that fits into busy, often stressful moments of caring for a baby. There was also strong demand for ICON to have a presence on TikTok.
By joining the platform, we aim to:
- Reach more parents and carers, including dads and younger audiences
- Share simple, effective coping techniques in an easy-to-digest format
- Reinforce key messages about staying calm and stepping away if needed
- Support parents in moments that can feel intense and isolating
Crying is a normal part of a baby’s development, but it can be challenging. ICON’s message remains the same: if you feel overwhelmed, it is okay to put the baby down in a safe place and take a moment to calm yourself before responding.
Our TikTok content will complement our existing channels, including Facebook and Instagram, where we continue to share advice, reassurance and support.
👉 Follow ICON on TikTok: www.tiktok.com/@icon_cope or scan the QR code below with your phone.
We encourage partners and supporters to share the channel to help us reach more families and continue spreading this important message.
