Ripples: How a baby’s injury changed an entire family
Three years after eight-week-old Ellis was shaken by his father, his family is still living with the consequences of a…
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ICON Week 2026: Supporting Parents, Protecting Babies
This September, organisations across the country will come together for ICON Week 2026, a national campaign dedicated to supporting parents,…
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ICON launches on TikTok
ICON: Babies Cry, You Can Cope is now on TikTok, expanding our digital channels to reach more parents and carers…
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Help shape ICON’s social media – take our survey
ICON: Babies Cry, You Can Cope is asking visitors to help shape how we share advice and support online. We…
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Wrexham AFC backs ICON to help protect babies
We’re delighted to share some encouraging news: Wrexham AFC has supported Betsi Cadwaladr University Health Board (BCUHB) to help promote…
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New research shows ICON is helping parents cope and protect babies
We’re pleased to share the findings of a new study into parents’ experiences of the ICON programme – evidence that ICON’s simple…
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Christmas cheer with a reminder: ICON urges parents to cope with crying babies this festive season
As homes fill with tinsel, visitors and high expectations, ICON: Babies Cry, You Can Cope is reminding parents and carers…
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Betsi Cadwaladr University Health Board signs up to ICON to support families
In November 2025, Betsi Cadwaladr University Health Board became the first health board in Wales to formally adopt the ICON programme, committing…
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ICON Week 2025 – Supporting Parents, Protecting Babies
“Babies cry, you can cope!” This September, NHS services, local authorities, charities and healthcare organisations across the country will join…
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Warm weather can make babies cry more – here’s how to cope and keep them safe
During spells of warm weather, many parents notice that their baby cries more than usual. Overheating can make babies uncomfortable,…
